{"product_id":"rugged-road-rr85-1","title":"Rugged Road RR85","description":"\u003cp\u003eThe Rugged Road 85 V2 cooler is built for those who live for adventure.\u003c\/p\u003e\n\u003cp\u003eThis cooler combines ultralight design, exceptional durability, and unmatched ice retention, keeping contents cold for days on end.\u003c\/p\u003e\n\u003cp\u003eIts upright floating capability makes it a must-have for water activities, ensuring your essentials are always within reach.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltralight:\u003c\/strong\u003e Coming in at less than half the weight of the competition, the Rugged Road 85 is easy to carry to your campsite, on and off your boat, or wherever life takes you.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLarge Interior Capacity:\u003c\/strong\u003e Eliminating thick plastic walls allows you to fit more in your cooler while taking up less exterior space. This cooler fits up to 85 12oz cans plus ice! \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUp to 7 days of ice — top 1% performance:\u003c\/strong\u003e Go further for longer without worrying about refilling your ice. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFloats Upright:\u003c\/strong\u003e Rugged Road offers the only cooler that’s guaranteed to float upright in the water (even when fully loaded).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti-Purpose Lid:\u003c\/strong\u003e The reversible, multi-purpose lid has built-in cupholders and can even be used as a cutting board.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e“Double-Up” Handle System:\u003c\/strong\u003e The double handle system makes this cooler easy to carry, even when it’s full.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e“Get a Grip” Non-Slip Surface:\u003c\/strong\u003e Handle your cooler with confidence, even in wet or icy environments.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ultimate Home Experience","offers":[{"title":"White","offer_id":50251001594146,"sku":null,"price":424.99,"currency_code":"USD","in_stock":true},{"title":"Blue","offer_id":50251001626914,"sku":null,"price":424.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/9252\/3810\/files\/Screenshot2025-08-20at12.50.04PM.png?v=1755712290","url":"https:\/\/e8bhay-cr.myshopify.com\/products\/rugged-road-rr85-1","provider":"Ultimate Home Experience","version":"1.0","type":"link"}